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When you connect Meta in Integrations, Whathead fetches the accounts and assets you can use for creating and publishing campaigns. This page describes what those are and how they’re used.

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What gets connected

AssetWhat it isHow we use it
Ad accountsYour Meta ad accounts (Business Manager).You choose which account to use when creating or publishing a campaign.
PagesFacebook Pages linked to your ad account.Ads can be linked to a Page (e.g. for engagement or messaging).
Instagram profilesInstagram business or creator accounts.So you can run ads on Instagram Feed, Stories, and Reels.
PixelsMeta Pixel (and optional Conversions API).So you can optimize for conversions and track events (purchases, sign-ups, etc.).
Mobile appsApps registered in Meta.So you can run app install and app engagement campaigns.
Custom conversionsYour custom conversion rules in Meta.So you can use your existing conversion setup when optimizing.
CatalogsProduct catalogs (for catalog sales).So you can run dynamic ads for Sales campaigns.

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Managing what we use

  1. Go to Integrations and click Manage next to Meta.
  2. Use the tabs (Ad Accounts, Pages, Instagram, Pixels, Apps, etc.) to see what’s available.
  3. Turn on the assets you want Whathead to use when creating or publishing campaigns. Turn off any you don’t want to use.
  4. Use Refresh to fetch the latest list from Meta.
Only assets you’ve turned on will appear when you pick an ad account, Page, Pixel, or app in the Campaign Builder.

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If something is missing

  • Make sure the asset exists and is available in your Meta Business Manager (or Ads Manager).
  • Check that your connection has the right permissions (e.g. Pages, Pixels) — reconnect from Integrations if needed.
  • Use Refresh in the Meta asset drawer to pull the latest data.

Integrations

How to connect and what we fetch

Campaign

Creating a Meta campaign

Meta Connection Setup

Learn how to authenticate and connect Meta accounts.

Meta Accounts and Assets

Manage Meta ad accounts and access media libraries.

Portal System Overview

Understand how platform connections work in Whathead.

Managing Accounts

Learn how to manage multiple ad accounts per platform.

Initial Setup

Follow the setup guide to connect your first platform.

Troubleshooting Connection Issues

Get help with Meta connection problems.