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To create and publish TikTok campaigns in Whathead, you need to connect your TikTok Ads Manager account. This gives Whathead permission to access your ad accounts and manage campaigns on your behalf.

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Prerequisites

Before connecting TikTok to Whathead, make sure you have:
  • A TikTok Ads Manager account
  • Admin access to the ad accounts you want to manage
  • The necessary permissions to authorize third-party applications

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Connection Steps

1

Navigate to Integrations

Navigate to Integrations in Whathead and locate the TikTok platform card.
2

Click Connect

Click the Connect button on the TikTok card. This will open a TikTok authentication window.
3

Log in to TikTok

If you’re not already logged in, enter your TikTok Ads Manager credentials. Use the account that has access to your ad accounts.
4

Select Business Center

Choose the Business Center account you want to connect. If you manage multiple Business Centers, select the one containing the ad accounts you’ll use.
5

Grant Permissions

Review the permissions Whathead is requesting:
  • Read and manage ad accounts
  • Access media library
  • Create and edit campaigns, ad groups, and ads
  • View campaign performance data
Click Authorize to grant these permissions.
6

Confirm Connection

You’ll be redirected back to Whathead. You should see a success message confirming your TikTok account is connected.

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Required Permissions

Whathead requires the following TikTok permissions to function properly:
PermissionWhy it’s needed
Ad Account ManagementCreate, edit, and publish campaigns, ad groups, and ads
Ad Account ReadFetch existing campaigns and view campaign data
Business Center AccessAccess Business Center and ad account information
Creative ManagementUpload and manage creative assets in the media library
ReportingView campaign performance metrics and analytics
If you don’t grant all required permissions, some features may not work correctly. You can update permissions later by disconnecting and reconnecting your account.

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Selecting Ad Accounts

After connecting your Business Center, you’ll need to select which ad accounts to use:
1

View Connected Accounts

Navigate to Integrations and click Manage on your connected TikTok account.
2

Select Ad Accounts

You’ll see a list of all ad accounts in your Business Center. Check the boxes next to the accounts you want to use in Whathead.
3

Set Default Account

Choose one account as your default. This will be pre-selected when you create new campaigns.
4

Save Changes

Click Save to confirm your ad account selection.

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Troubleshooting Connection Issues

Cause: You don’t have admin access to the Business Center or ad accounts.Resolution:
  1. Verify you have admin or advertiser access in TikTok Ads Manager
  2. Ask your Business Center admin to grant you the necessary permissions
  3. Try connecting again after permissions are updated
Cause: The ad accounts may not be in the Business Center you connected, or you don’t have access to them.Resolution:
  1. Log in to TikTok Ads Manager and verify which accounts you have access to
  2. Make sure you connected the correct Business Center
  3. If needed, disconnect and reconnect with a different Business Center
Cause: TikTok access tokens expire after a period of inactivity, or permissions were revoked.Resolution:
  1. Navigate to Integrations
  2. Click Reconnect on the TikTok card
  3. Follow the authentication flow again to refresh your connection
Cause: Your TikTok ad account may not have API access enabled, or your account is restricted.Resolution:
  1. Contact TikTok support to verify your account has API access
  2. Check if your account has any restrictions or compliance issues
  3. Ensure your account is in good standing with TikTok’s advertising policies

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Managing Multiple Business Centers

If you manage campaigns for multiple clients or businesses, you can connect multiple Business Center accounts:
  1. Complete the connection process for your first Business Center
  2. Navigate back to Integrations
  3. Click Add Another Account on the TikTok card
  4. Follow the same connection steps for the additional Business Center
You can switch between connected accounts when creating campaigns by selecting the appropriate ad account from the dropdown.
Keep your connections active by using Whathead regularly. TikTok may revoke access tokens if they’re not used for extended periods.

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Next Steps

Accounts and Assets

Learn about ad account selection and media library access

Campaign Structure

Understand TikTok’s campaign hierarchy