Snapchat Publishing
Publish flow and platform-specific behavior for Snapchat.For the complete publishing workflow (validation, preview, create vs update logic, and troubleshooting), see Publishing Workflow and Publishing Decision Logic.
Snapchat-Specific Publishing Behavior
Ad Updates
Snapchat supports updating existing ads, including creative changes. When you modify an ad’s creative, copy, or other properties, Whathead updates the existing ad via Snapchat’s API. The same ad ID is preserved, and changes are reflected immediately in Snapchat Ads Manager. What can be updated:- Ad creative (images, videos)
- Ad copy (text, headline, call-to-action)
- Tracking URLs
- Ad status
Rate Limiting
When publishing multiple Snapchat campaigns, Whathead applies a short delay between campaigns to respect Snapchat’s API rate limits. This ensures reliable publishing without hitting rate limit errors.Vertical Video Requirement
Snapchat requires vertical video (9:16 aspect ratio) for video ads. Horizontal videos will fail validation. Ensure your video creative meets this requirement before publishing.Next Steps
Publishing Workflow
Complete publishing workflow guide
Publishing Decision Logic
Understand create vs update decisions
Snapchat Troubleshooting
Resolve common Snapchat issues
Snapchat Bulk Actions
Publish multiple campaigns at once