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To create and publish Snapchat campaigns in Whathead, you need to connect your Snapchat Ads Manager account. This gives Whathead permission to access your ad accounts and manage campaigns on your behalf.

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Prerequisites

Before connecting Snapchat to Whathead, make sure you have:
  • A Snapchat Ads Manager account
  • Admin access to the ad accounts you want to manage
  • The necessary permissions to authorize third-party applications

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Connection Steps

1

Navigate to Integrations

Navigate to Integrations in Whathead and locate the Snapchat platform card.
2

Click Connect

Click the Connect button on the Snapchat card. This will open a Snapchat authentication window.
3

Log in to Snapchat

If you’re not already logged in, enter your Snapchat credentials. Use the account that has access to your Ads Manager.
4

Select Organization

Choose the organization account you want to connect. If you manage multiple organizations, select the one containing the ad accounts you’ll use.
5

Grant Permissions

Review the permissions Whathead is requesting:
  • Read and manage ad accounts
  • Access media library
  • Create and edit campaigns, ad squads, and ads
  • View campaign performance data
Click Allow to grant these permissions.
6

Confirm Connection

You’ll be redirected back to Whathead. You should see a success message confirming your Snapchat account is connected.

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Required Permissions

Whathead requires the following Snapchat permissions to function properly:
PermissionWhy it’s needed
Ad Account ManagementCreate, edit, and publish campaigns, ad squads, and ads
Ad Account ReadFetch existing campaigns and view campaign data
Organization AccessAccess organization and ad account information
Creative ManagementUpload and manage creative assets in the media library
ReportingView campaign performance metrics and analytics
If you don’t grant all required permissions, some features may not work correctly. You can update permissions later by disconnecting and reconnecting your account.

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Selecting Ad Accounts

After connecting your organization, you’ll need to select which ad accounts to use:
1

View Connected Accounts

Navigate to Integrations and click Manage on your connected Snapchat account.
2

Select Ad Accounts

You’ll see a list of all ad accounts in your organization. Check the boxes next to the accounts you want to use in Whathead.
3

Set Default Account

Choose one account as your default. This will be pre-selected when you create new campaigns.
4

Save Changes

Click Save to confirm your ad account selection.

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Troubleshooting Connection Issues

Cause: You don’t have admin access to the organization or ad accounts.Resolution:
  1. Verify you have admin or advertiser access in Snapchat Ads Manager
  2. Ask your organization admin to grant you the necessary permissions
  3. Try connecting again after permissions are updated
Cause: The ad accounts may not be in the organization you connected, or you don’t have access to them.Resolution:
  1. Log in to Snapchat Ads Manager and verify which accounts you have access to
  2. Make sure you connected the correct organization
  3. If needed, disconnect and reconnect with a different organization
Cause: Snapchat access tokens expire after a period of inactivity, or permissions were revoked.Resolution:
  1. Navigate to Integrations
  2. Click Reconnect on the Snapchat card
  3. Follow the authentication flow again to refresh your connection
Cause: Your Snapchat ad account may not have API access enabled, or your account is restricted.Resolution:
  1. Contact Snapchat support to verify your account has API access
  2. Check if your account has any restrictions or compliance issues
  3. Ensure your account is in good standing with Snapchat’s advertising policies

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Managing Multiple Organizations

If you manage campaigns for multiple clients or businesses, you can connect multiple organization accounts:
  1. Complete the connection process for your first organization
  2. Navigate back to Integrations
  3. Click Add Another Account on the Snapchat card
  4. Follow the same connection steps for the additional organization
You can switch between connected accounts when creating campaigns by selecting the appropriate ad account from the dropdown.
Keep your connections active by using Whathead regularly. Snapchat may revoke access tokens if they’re not used for extended periods.

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Snapchat-Specific Considerations

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Ad Updates

Snapchat supports updating existing ads, including creative changes. When you modify an ad’s creative, copy, or other properties, Whathead updates the existing ad via Snapchat’s API. The same ad ID is preserved, and changes are reflected immediately in Snapchat Ads Manager. Learn more in Snapchat Publishing.

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Media Library Access

Snapchat’s media library works differently from other platforms:
  • Assets are organized by ad account
  • Video assets must meet Snapchat’s vertical format requirements (9:16 recommended)
  • Snapchat supports Media Copy API for eligible assets, which can speed up creative migration

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Next Steps

Accounts and Assets

Learn about ad account selection and media library access

Campaign Structure

Understand Snapchat’s campaign hierarchy