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A campaign is the top-level entity that holds the objective, budget strategy, and special ad category. Once published, the objective and special ad category cannot be changed.

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Creating a campaign

1

Open the Campaign Builder

Click + Campaign on the canvas.
2

Choose a platform

Select Meta.
3

Set the objective

Pick one of the 6 ODAX objectives from the dropdown. This choice drives all downstream fields.
4

Name the campaign

Enter a descriptive name.
5

Set special ad category

Choose NONE unless the campaign falls under Credit, Employment, Housing, or Social Issues/Elections/Politics.
6

Configure budget

Toggle between Daily Budget and Lifetime Budget. Enter an amount (min $1). Enable Campaign Budget Optimization (CBO) to let Meta distribute budget across ad sets automatically.
7

Choose bid strategy

Available options depend on the objective (see table below). If the strategy requires a bid amount (Cost Cap, Bid Cap, Min ROAS), an additional Bid Amount field appears.
8

Set status

Default is PAUSED; switch to ACTIVE to go live on publish.
9

Save

Click Save. A campaign node appears on the canvas. No API call is made yet.

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Campaign Budget Optimization (CBO)

When CBO is enabled, the budget is set at the campaign level and Meta distributes it across ad sets. When CBO is off, each ad set has its own budget.

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Fields reference

FieldNotes
nameCampaign name
objectiveOne of 6 ODAX objectives
special_ad_categoriesNONE, CREDIT, EMPLOYMENT, HOUSING, SOCIAL_ISSUES_ELECTIONS_POLITICS
budget_typeDaily or Lifetime
daily_budget / lifetime_budgetAmount in currency units; min $1
bid_strategyHighest Volume, Cost Cap, Bid Cap, Min ROAS
bid_amountRequired when strategy is Cost Cap, Bid Cap, or Min ROAS
statusPAUSED or ACTIVE
start_dateOptional
end_dateOptional

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Editable vs protected fields

All fields are configurable: name, objective, special_ad_categories, budget_type, daily_budget, lifetime_budget, bid_strategy, bid_amount, status, start_date, end_date, CBO.

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Bid strategies by objective (quick reference)

ObjectiveAvailable strategies
AwarenessHighest Volume only
Traffic, Engagement, Leads, App Promotion, SalesHighest Volume, Cost Cap, Bid Cap; Min ROAS for Sales only

Overview

Objectives, bid strategies, budget limits

Ad Set

Targeting and optimization

Ad

Creative and CTA

Meta Overview

Learn about Meta objectives, bid strategies, and budget limits.

Meta Ad Set

Learn about Meta ad set node configuration.

Meta Campaign Structure

Understand Meta’s campaign hierarchy.

Node Types

Understand campaign nodes across all platforms.

Creating Your First Campaign

Follow a workflow that includes creating campaign nodes.

Validation Errors

Understand validation rules for campaign configuration.