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PowerPoint Export

PowerPoint export generates editable presentation slides showing your campaign structures. Unlike PDF exports which are fixed documents, PPTX exports give you editable slides you can customize, rearrange, and integrate into your existing presentations. This is useful for client meetings, pitch decks, and strategy reviews where you need presentation flexibility.
What you’ll learn:
  • How to export campaigns to PowerPoint
  • What information is included in PPTX exports
  • When to use PPTX export versus PDF export
  • How to customize exported slides

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What PowerPoint Export Includes

PowerPoint exports provide campaign information in presentation-ready slides that you can edit and customize.

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Campaign Information

  • Campaign name and platform
  • Budget and schedule information
  • Campaign objective and settings
  • Platform and ad account details

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Ad Set Information

  • Ad set names and settings
  • Targeting information
  • Budget allocation
  • Placement selections

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Ad Information

  • Ad names and format
  • Ad copy (headline, primary text, description)
  • Call-to-action
  • Creative assets (images/videos)
All slides are fully editable in PowerPoint. You can change text, rearrange slides, update formatting, or delete slides you don’t need.

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How to Export to PowerPoint

1

Open Export modal

In the Campaign Builder, click the Export button in the action bar.
2

Select platforms

Choose which platforms to include: Meta, TikTok, Snapchat, Google, X, or any combination.
3

Choose what to include

Select which levels to export:
  • Campaigns: Include campaign-level information
  • Ad Sets: Include ad set details and targeting
  • Ads: Include ad creative and copy
4

Select campaigns

From the campaign list, check the campaigns you want to export. You can select all or choose specific campaigns.
5

Generate PowerPoint

Click Export as PPTX. The system generates the presentation and downloads it to your device.
6

Customize in PowerPoint

Open the downloaded PPTX file in PowerPoint, Google Slides, or Keynote. Customize slides to match your presentation needs.
You can export campaigns from multiple platforms in a single PowerPoint presentation.

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When to Use PowerPoint Export

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Client Presentations

Export campaigns as slides to present your strategy to clients. Customize slides to match your presentation template and add context about your approach. Workflow:
  1. Build campaign structures in Whathead
  2. Export as PowerPoint
  3. Customize slides to match your template
  4. Add slides explaining your strategy
  5. Present in client meeting
  6. After approval, publish campaigns from Whathead
PowerPoint export lets you integrate campaign details into your existing pitch deck. Export campaigns, then copy slides into your main presentation.

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Strategy Reviews

Export active campaigns to review strategy with clients or internal teams. Combine campaign slides with performance data slides for comprehensive reviews.
Editable slides make it easy to update information during meetings based on feedback. Make changes in real-time and share updated presentations immediately.

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Internal Meetings

Present campaign plans to your team for feedback and collaboration. Team members can add comments or suggestions directly in the presentation.

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Customizing Exported Presentations

PowerPoint exports are fully editable, giving you complete control over the final presentation.

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Adding Your Branding

Apply your template:
  1. Open the exported PPTX in PowerPoint
  2. Go to Design > Themes
  3. Apply your agency’s PowerPoint template
  4. Exported content adapts to your template’s fonts and colors
Add your logo:
  • Insert your agency logo on slides
  • Add logo to slide master for consistent branding
  • Include contact information and website
Create a PowerPoint template with your branding, then apply it to all exported presentations for consistent branding across all client presentations.

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Editing Slides

Rearrange slides:
  • Drag slides in slide sorter view to reorder
  • Group related campaigns together
  • Put most important campaigns first
Edit content:
  • Click any text to edit campaign names, settings, or copy
  • Update bullet points to emphasize key information
  • Add or remove details based on audience
Delete unnecessary slides:
  • Remove slides with details not relevant for your audience
  • Keep only the most important information
Exported slides are standard PowerPoint slides. All PowerPoint editing features work normally.

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Adding Additional Content

Performance data: Add slides showing campaign performance metrics, charts, and analysis. Combine campaign structure slides with performance slides for comprehensive reviews. Strategy and recommendations: Add slides explaining your strategic approach, why you chose specific targeting, and recommendations for optimization. Next steps: Add slides outlining next steps, approval process, and campaign launch timeline.

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PowerPoint Export vs PDF Export

Choose the right export format based on your use case:
FeaturePowerPoint (PPTX)PDF
Editable✅ Fully editable❌ Fixed content
Customizable layout✅ Change layouts, themes❌ Fixed formatting
Add slides✅ Add new slides easily❌ Cannot add pages
Best forPresentations, meetingsApprovals, documentation
File sizeTypically largerTypically smaller

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When to Use PowerPoint

Choose PPTX when:
  • You need to present in a meeting
  • You want to customize slides to match your template
  • You need to add additional slides with strategy or performance data
  • You’re creating a pitch deck or proposal
Use PowerPoint for interactive presentations where you’ll discuss and potentially edit content. Use PDF for final approvals where content should be locked.

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When to Use PDF

Choose PDF when:
  • You need a final, non-editable document for approval
  • You want to preserve exact formatting
  • You’re sending for sign-off (clients shouldn’t change content)
  • You need a document for printing or archiving
Learn more about PDF export in PDF Export.

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Export Best Practices

Export early, customize later: Generate PowerPoint exports early in your presentation prep. This gives you time to customize slides and integrate with other content.
Use slide sections: Organize exported slides into sections (Overview, Campaigns, Creative, Next Steps) for easier navigation during presentations.
Add speaker notes: Include notes on slides with talking points and explanations. This helps you present confidently.
Save multiple versions: Save versions at key stages (initial export, customized, presented, final approved) for documentation and reference.
Test before presenting: Open the presentation on the device you’ll use for presenting. Verify all images load and formatting looks correct.

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Troubleshooting

Cause: Large campaigns with many creative assets take longer to generate.Resolution:
  • Wait for generation to complete
  • For very large campaigns, export in smaller batches
  • Consider exporting fewer levels if you don’t need all details
Cause: PowerPoint may compress images by default to reduce file size.Resolution:
  • In PowerPoint, go to File > Options > Advanced
  • Under Image Size and Quality, select “Do not compress images”
  • For high-quality prints, consider using PDF export instead
Cause: Many high-resolution creative assets result in large file sizes.Resolution:
  • Use file sharing services (Dropbox, Google Drive) instead of email
  • Compress images in PowerPoint (File > Compress Pictures)
  • Export campaigns separately to create smaller presentations
Cause: File may be corrupted or PowerPoint version incompatibility.Resolution:
  • Try opening in Google Slides or Keynote
  • Re-download the file (download may have been interrupted)
  • Export again from Whathead
  • Update PowerPoint to the latest version

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Next Steps

PDF Export

Generate non-editable PDF documents for approvals.

Publishing Workflow

Learn how to publish campaigns after approval.

Campaign Builder

Master the Campaign Builder canvas.

Validation

Understand campaign validation.

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Common Questions

Yes. PowerPoint export works for any campaign on the canvas, whether published or not. This is perfect for presenting campaign plans before publishing.
Yes. All slides are fully editable. You can change text, move images, rearrange slides, apply your template, and add new slides.
No. PowerPoint exports are snapshots at the time of export. If you make changes in Whathead, export a new PowerPoint to reflect current campaign state.
Yes. PPTX files are compatible with PowerPoint, Google Slides, and Keynote. Some formatting may adjust slightly when opening in different applications.
Yes. You can select multiple platforms (Meta, TikTok, Snapchat, Google, X) and export them all in a single PowerPoint presentation.
Yes. After exporting, you can add PowerPoint animations, transitions, and effects just like any PowerPoint presentation.

PDF Export

Generate PDF documents for campaign reviews and approvals.

Export for Review Workflow

Follow a complete workflow for generating client-facing exports.

Platform Capabilities

See how PPTX export provides value beyond platform portals.

Campaign Builder Overview

Learn how to build campaigns that you’ll export for presentations.

AI Content Analysis

Use AI to analyze campaign content before exporting.

Bulk Campaign Management

Export multiple campaigns for comprehensive presentations.