Bulk Media Upload
Bulk media upload lets you upload images and videos to multiple platform portals simultaneously. Instead of uploading the same assets to Meta, TikTok, Snapchat, and Google separately, you upload once and Whathead distributes the assets to all selected platforms. This saves significant time when managing creative assets across multiple platforms.What you’ll learn:
- How to upload media to multiple platforms at once
- When to use bulk upload versus individual portal upload
- File format requirements and size limits per platform
- How to handle upload failures for specific platforms
How Bulk Media Upload Works
Bulk media upload takes your creative assets and uploads them to the media libraries of all selected platforms. You choose which platforms to upload to, select your files, and Whathead handles the rest.Basic Bulk Media Upload Workflow
Select platforms
Choose which platforms should receive the media assets. You can select all connected platforms or specific ones.
Review file requirements
Whathead validates files against platform requirements (format, dimensions, file size). Files that don’t meet requirements are flagged.
Confirm upload
Review which files will be uploaded to which platforms. Confirm to start the upload process.
Monitor progress
Watch real-time progress indicators showing upload status for each file and platform.
When to Use Bulk Upload
Bulk media upload is ideal for specific scenarios where you need the same assets across multiple platforms.Best Use Cases
Cross-platform campaigns: When running the same creative across Meta, TikTok, Snapchat, and Google, upload assets once to all platforms. Asset library setup: When setting up a new account, bulk upload your entire creative library to all platforms at once. Seasonal campaigns: When launching seasonal campaigns across all platforms, bulk upload seasonal creative to all platforms simultaneously. Brand assets: When uploading logos, product images, or other brand assets that will be used across all platforms.Bulk upload saves the most time when you need the same assets on multiple platforms. If assets are platform-specific, individual upload may be more appropriate.
When to Use Individual Upload
Use individual portal upload instead of bulk upload when:- Platform-specific creative: Assets are designed for one platform only (e.g., TikTok vertical videos)
- Different formats per platform: You have different versions of the same creative for different platforms
- Testing on one platform: You want to test creative on one platform before rolling out to others
- Platform-specific requirements: Assets meet requirements for some platforms but not others
File Format Requirements
Each platform has specific requirements for media assets. Bulk upload validates files against all selected platforms.Supported File Formats
| Platform | Image Formats | Video Formats |
|---|---|---|
| Meta | JPG, PNG, GIF | MP4, MOV |
| TikTok | JPG, PNG | MP4, MOV, AVI |
| Snapchat | JPG, PNG | MP4, MOV |
| JPG, PNG, GIF | MP4, MOV, AVI |
JPG and PNG images work on all platforms. MP4 videos work on all platforms. Use these formats for maximum compatibility.
File Size Limits
| Platform | Image Max Size | Video Max Size |
|---|---|---|
| Meta | 30 MB | 4 GB |
| TikTok | 10 MB | 500 MB |
| Snapchat | 5 MB | 1 GB |
| 150 MB | 1 GB |
Dimension Requirements
| Platform | Image Dimensions | Video Dimensions |
|---|---|---|
| Meta | Min: 600x600, Recommended: 1080x1080 | Min: 120x120, Recommended: 1080x1080 |
| TikTok | Min: 640x640, Recommended: 1080x1920 (vertical) | Min: 540x960, Recommended: 1080x1920 (vertical) |
| Snapchat | Min: 1080x1080, Recommended: 1080x1920 (vertical) | Min: 1080x1920, Recommended: 1080x1920 (vertical) |
| Min: 600x314, Recommended: 1200x628 | Min: 640x360, Recommended: 1920x1080 |
Validation Before Upload
Whathead validates files before uploading:- Format check: Ensures files are in supported formats
- Size check: Ensures files are under size limits for all selected platforms
- Dimension check: Ensures images and videos meet minimum dimension requirements
- Corruption check: Ensures files are not corrupted and can be read
Selecting Platforms for Upload
You choose which platforms receive the uploaded assets.Platform Selection Options
All connected platforms: Upload to every platform you’ve connected in Whathead. This is the fastest option for distributing assets everywhere. Specific platforms: Select individual platforms (e.g., only Meta and TikTok). Use this when assets are compatible with some platforms but not others. Platform groups: Select pre-configured groups like “Social Platforms” (Meta, TikTok, Snapchat) or “Search Platforms” (Google).You can only upload to platforms you’ve connected in Settings > Integrations. Connect platforms before using bulk media upload.
Platform-Specific Validation
When you select platforms, Whathead validates files against those platforms’ requirements:- If you select only Meta and Google, files must meet Meta and Google requirements
- If you select all platforms, files must meet the strictest requirements (Snapchat’s 5 MB image limit, TikTok’s 500 MB video limit)
Upload Progress and Status
During bulk upload, you see detailed progress for each file and platform.Progress Indicators
File-level progress:- Uploading: File is currently being uploaded
- Processing: Platform is processing the uploaded file
- Success: File uploaded successfully to all selected platforms
- Partial success: File uploaded to some platforms but failed on others
- Failed: File failed to upload to all platforms
- Meta: Success (3/3 files)
- TikTok: Success (3/3 files)
- Snapchat: Failed (0/3 files) - See errors
- Google: Success (3/3 files)
- Percentage complete (e.g., “75% complete”)
- Files uploaded (e.g., “9 of 12 files”)
- Estimated time remaining
You can minimize the progress panel and continue working in Whathead while bulk upload runs in the background. You’ll be notified when upload completes.
Handling Upload Failures
When uploading to multiple platforms, some uploads may succeed while others fail.Partial Success Scenarios
Scenario 1: File succeeds on some platforms, fails on others- File is available in media libraries of successful platforms
- File is not available on failed platforms
- You can retry upload for failed platforms only
- Successful files are available in all selected platform media libraries
- Failed files are not uploaded to any platform
- You can retry upload for failed files only
- Files are available on other platforms
- One platform shows all failures (likely authentication or API issue)
- Reconnect the platform and retry upload
Common Upload Errors
File size exceeds platform limit
File size exceeds platform limit
Error: “File size (8 MB) exceeds Snapchat’s limit (5 MB)”Cause: File is too large for one or more selected platforms.Resolution:
- Compress the file to meet size limits
- Or deselect platforms with stricter limits and upload to them separately
- Or use a different file that meets all platform requirements
Invalid file format
Invalid file format
Error: “GIF format is not supported by TikTok”Cause: File format is not supported by one or more selected platforms.Resolution:
- Convert the file to a supported format (JPG, PNG for images; MP4 for videos)
- Or deselect platforms that don’t support the format
- Or upload the file individually to platforms that support it
Dimensions below minimum
Dimensions below minimum
Error: “Image dimensions (500x500) are below Snapchat’s minimum (1080x1080)”Cause: Image or video dimensions don’t meet platform requirements.Resolution:
- Resize the image or video to meet minimum dimensions
- Or deselect platforms with stricter dimension requirements
- Or use a different file with appropriate dimensions
Authentication error
Authentication error
Error: “Meta authentication failed. Please reconnect your account.”Cause: Platform connection expired or was revoked.Resolution:
- Go to Settings > Integrations and reconnect the platform
- Retry upload for the failed platform
- Files already uploaded to other platforms remain available
Platform API error
Platform API error
Error: “TikTok API returned an error. Please try again later.”Cause: Platform API is experiencing issues or rate limiting.Resolution:
- Wait a few minutes and retry upload
- Files uploaded to other platforms remain available
- Contact platform support if the issue persists
Retry Workflow
To retry failed uploads:Fix the issues
Resolve errors by compressing files, converting formats, reconnecting platforms, etc.
Retry upload
Click Retry Failed to upload only failed files to only failed platforms. Successful uploads are not repeated.
Zip File Extraction
Bulk media upload supports zip file extraction for efficient asset management.How Zip Extraction Works
Instead of selecting individual files, you can upload a zip file containing multiple images and videos. Whathead extracts the zip file and uploads all contained assets to selected platforms.When to Use Zip Extraction
Large asset libraries: When uploading 50+ files, zip extraction is faster than selecting files individually. Organized folder structures: When your assets are organized in folders, zip the entire folder structure and upload. Client deliverables: When clients provide assets in zip files, upload directly without extracting manually. Batch processing: When processing assets in batches (e.g., weekly creative updates), zip each batch and upload.Zip File Requirements
- Supported formats: .zip only (not .rar, .7z, or other compression formats)
- Max zip size: 2 GB
- Nested folders: Supported (Whathead extracts files from all subfolders)
- File filtering: Only images and videos are extracted; other file types are ignored
Bulk Media Upload Best Practices
Time Savings with Bulk Upload
Bulk media upload dramatically reduces time spent on asset management.Time Comparison
Individual upload (uploading to 4 platforms separately):- Select files for Meta: 2 minutes
- Upload to Meta: 3 minutes
- Select files for TikTok: 2 minutes
- Upload to TikTok: 3 minutes
- Select files for Snapchat: 2 minutes
- Upload to Snapchat: 3 minutes
- Select files for Google: 2 minutes
- Upload to Google: 3 minutes
- Total: 20 minutes
- Select files once: 2 minutes
- Upload to all platforms: 4 minutes
- Total: 6 minutes
Bulk upload saves 70% of the time compared to individual uploads when uploading to 4 platforms. The time savings increase with more platforms.
Next Steps
Now that you understand bulk media upload, explore these related topics:Media Library
Browse and select uploaded assets from platform media libraries.
Upload Requirements
Detailed specifications for image and video formats per platform.
Bulk Edit
Edit multiple campaigns after uploading assets.
Cross-Platform Assets
Learn about asset compatibility across platforms.
Common Questions
Can I upload different files to different platforms?
Can I upload different files to different platforms?
No. Bulk upload sends the same files to all selected platforms. If you need different files for different platforms, use individual upload for each platform.
What happens if a file fails to upload to one platform but succeeds on others?
What happens if a file fails to upload to one platform but succeeds on others?
The file is available in media libraries of successful platforms but not the failed platform. You can retry upload for the failed platform only, or upload the file individually to that platform.
Can I upload files that don't meet all platform requirements?
Can I upload files that don't meet all platform requirements?
No. Files must meet requirements for ALL selected platforms. If a file doesn’t meet requirements, either fix the file (compress, resize, convert format) or deselect platforms with stricter requirements.
How do I know which files are in which platform media libraries?
How do I know which files are in which platform media libraries?
After bulk upload, check each platform’s media library in Whathead or in the platform portal. Successful uploads appear in the media library; failed uploads do not.
Can I upload to platforms I haven't connected yet?
Can I upload to platforms I haven't connected yet?
No. You must connect platforms in Settings > Integrations before you can upload to them. Connect platforms first, then use bulk media upload.
What's the maximum number of files I can upload at once?
What's the maximum number of files I can upload at once?
There’s no hard limit, but we recommend uploading no more than 100 files at once for optimal performance. For larger uploads, split into multiple batches.
Can I cancel bulk upload after it starts?
Can I cancel bulk upload after it starts?
Yes. Click the Cancel button in the progress panel. Files that already uploaded remain in platform media libraries; pending files are not uploaded.
Do uploaded files appear immediately in platform portals?
Do uploaded files appear immediately in platform portals?
Usually yes, but some platforms may take a few minutes to process uploaded files. If files don’t appear immediately, wait 5-10 minutes and refresh the platform portal.
Related Pages
Media Library
Learn how to browse and select assets from platform media libraries.
Upload Requirements
Understand file format, dimension, and size requirements for each platform.
Zip Extraction
Upload multiple assets efficiently using zip file extraction.
Cross-Platform Assets
Understand asset compatibility when working across platforms.
Platform Capabilities
See how bulk media upload saves time compared to platform portals.
Platform Assets Pages
Learn about platform-specific asset management.